Victoria Secret X Outdoor Voices Collaboration

My goal was to create a luxury performance assortment for women of all body sizes and shapes. Through the Victoria Secret and Outdoor Voices collaboration, this line has the potential to bring a new market of affluent consumers to both brands. My objective is not only to empower women but achieve a connection of trust, loyalty and praise from all those who purchase. I strive to rebrand consumer perception of VS, improve customer retention and expand the VS franchise and future collaboration opportunities.